Transcelestial
A brand identity initiative that establishes guidelines for brand coherence
Transcelestial Brand Guidelines
Brand design
The challenge
The existing brand guide lacked consideration for digital usage and included typefaces that was difficult to read.
What we did
Created an overhauled digital brand guide that aimed to elevate the brand's identity with a more polished, minimalist, and futuristic brand language. This initiative resulted in smooth integration with digital platforms, led to improved UI design, and ultimately enhanced the overall user experience, while maintaining cohesiveness across all brand touch points.
Research
Assessed the potential enhancements derived from the existing brand guide and came up with a mood board and list of improvements for discussion with the team.
Brand guide system
Utilised Figma to develop the brand guide, facilitating the creation of variations such as internal, external, and audience-specific guides. This approach enables the publication of a digital brand guide that can be conveniently updated using master components. Additionally, to meet the requests of certain business units, PDF versions of the brand guide can be exported as well.
