Hello, I’m June. I love creating things.

A little about me

I’m June — a multidisciplinary product designer who enjoys turning complex, ambiguous ideas into thoughtful, cohesive, and scalable user experiences.

Originally trained in Software Engineering, I bring both technical fluency and creative intuition to every project — a foundation that makes it easy to learn new tools, collaborate effectively with developers, and design with real-world constraints in mind. This versatility is the foundation of my career, which has spanned agencies, enterprises, and startups, evolving from graphic and web design to advertising, branding, packaging, marketing, and product design.

I thrive in roles where ownership matters and the design function actually moves the business forward.

At Blackᵉ (pet-wellness biotech), I joined as the founding designer and built the entire design foundation from scratch. I shaped the brand ecosystem, mapped user journeys, designed the pet microbiome reporting system end-to-end, and authored all UX content. I also developed an AI-assisted workflow that automated content generation with consistent accuracy and tone, and I maintained the design system that unified product, brand, packaging and marketing.

At Transcelestial (laser communication), I operated as the sole designer across all touchpoints. I established the company-wide design system, designed the core installation app for their laser link hardware, and contributed to industrial design for a space telescope enclosure. This cross-disciplinary work strengthened my ability to bridge digital product, complex technology, and physical hardware.

After two decades in design, I took a self-funded sabbatical to pursue a personal creative challenge. I wrote, illustrated and self-published a choose-your-own-adventure children’s book that won a Silver Medal in Best Writer/Illustrator at the 2025 Moonbeam Children’s Book Awards. It was a full-cycle product in itself, building the brand and e-commerce, designing the entire customer journey, structuring the story logic, and learning new tools along the way. I’m now experimenting with generative AI and animated short films as part of my ongoing creative exploration.

This passion project was an intensive exercise in end-to-end product ownership: mapping the complex story logic and branching systems, designing the entire brand ecosystem, building an e-commerce platform, and applying UX storytelling and systems thinking to a complete customer journey. Currently experimenting with AI-generated animated short films and planning to explore vibe coding soon.

As I wrap this sabbatical, I’m looking for a role where I can stay close to the craft, build strong systems, and drive meaningful impact through thoughtful UX, design systems, and clear visual language. If my background aligns with what your team needs, I’d love to connect.

Experience

Author & Illustrator
Magic Pony Books     |     DEC 2024 - PRESENT    |     SABBATICAL
After 20 years in design — spanning print, digital, branding, packaging, advertising, UX, product, industrial design, including web development — I took a self-funded sabbatical to slow down and rediscover what inspired me to create in the first place. Founded an independent publishing imprint during my sabbatical, transforming a personal creative project into an award-winning publication focused on emotionally intelligent storytelling. Wrote, illustrated, produced, and self-published The Magic Crystal - a 112-page choose-your-own-adventure designed to nurture critical thinking, empathy, and courage in children. Winner of the 2025 Moonbeam Children’s Book Award – Best Writer/Illustrator (Silver). Built brand identity, website, and production workflow from scratch. Designed a custom holographic deluxe hardcover edition, activity sheets, and promotional materials.
Skills:   Storytelling   •   Creative Writing   •   Illustration   •   Design   •   Publishing   •   Sales & Distribution   •   Entrepreneurship   •   Marketing   •   Social Media Marketing   •   User Experience (UX)

Founding Product & Brand Designer
Blackᵉ     |     OCT 2023 - DEC 2024   1 yr 3 mos     |     FULL-TIME
Joined early stage as the sole designer, owning brand, UX, and product systems before formal teams existed. Operated as a multidisciplinary partner in a lean pet-wellness biotech startup, bridging brand, product, and technology from zero to launch. Partnered directly with the founder to define creative direction, user experience, and early business strategy. Led a full rebrand of the pet nutrition and microbiome testing business. Built a scalable brand ecosystem across three sub-brands: Blackfoot, Black Lab, and Black Eco. Redesigned packaging for freeze-dried nutrition and microbiome product lines. Designed the pet microbiome reporting system end-to-end, from concept through delivery. Created a custom GPT workflow to automate report generation with consistent accuracy and tone. Wrote all UX content and established templates, voice, and tone guidelines. Built and maintained a design system for both brand and product, ensuring coherence across platforms. Directed food photography and established a cohesive visual language for digital and print. Set up the company’s operational and IT foundation: Google Workspace, documentation, claims workflow, and project tracking. Supported early product and business planning with Lean Startup frameworks, personas, and conceptual models. Contributed to talent acquisition, onboarding, and early process development.
Skills:   Product Design   •   User Experience (UX)   •   Branding & Identity   •   Packaging Design   •   Art Direction   •   Prototyping   •   Visual Design   •   Design Systems   •   Customer Journeys   •   User Research   •   Usability Testing   •   UX Writing   •   Documentation   •   Generative AI   •   Photo Shoots

UX & Product Designer
Transcelestial     |     OCT 2021 - AUG 2023   1 yr 11 mos     |     FULL-TIME
Joined as a versatile designer responsible for UX, UI, research, and product design for next-generation laser communication technology. Operated as the sole designer and brand guardian, owning end-to-end design across product, brand, and marketing touchpoints. Developed a comprehensive design system used company-wide. Designed a web app that streamlined product installation and field maintenance. Created a custom typeface to strengthen brand identity and legibility. Established a digital brand guide and produced cohesive marketing and social collateral. Designed all space project visuals, including a commemorative mission patch. Ventured into industrial design, creating the space optical telescope enclosure. Conducted UX research, prototyping, and usability testing for both software and hardware interfaces. Collaborated with engineers and PMs to align design with complex technical constraints.
Skills:   Product Design   •   User Experience (UX)   •   Visual Design   •   Design Systems   •   UX Research   •   User Interviews   •   Usability Testing   •   Customer Journeys   •   Branding & Identity   •   Industrial Design   •   Digital Marketing   •   Documentation   •   Confluence

Visual Designer
Sembcorp Industries     |     MAY 2018 - MAY 2021   3 yrs 1 mo     |     FULL-TIME
Collaborated with UX and product teams to deliver user-centred digital solutions during the company’s digital transformation initiative. Contributed to visual design, wireframes, and interactive prototypes across enterprise applications. Participated in requirement gathering, user research, and persona creation to inform design direction. Supported feedback and testing cycles to improve usability and adoption. Gained proficiency in Sketch, Axure, and After Effects for interface design and animation. Helped launch multiple digital tools and led employee education sessions to encourage adoption. Advocated for design thinking and helped establish brand and UI standards across teams.
Skills:   User Experience (UX)   •   Visual Design   •   Interaction Design   •   User Research   •   User Personas   •   User Flows   •   Prototyping   •   Wireframing   •   Whiteboarding   •   User Interviews   •   Sketch App   •   Figma   •   Axure RP   •   After Effects

Art Director
Possible Worldwide     |     Nov 2013 - Nov 2017   4 yrs 3 mos     |     FULL-TIME
Promoted twice from senior designer & junior art director within a year for creative innovation and leadership. Developed integrated digital campaigns combining brand storytelling, marketing, and interactive design. Collaborated with UX and strategy teams to align creative direction with campaign goals. Led art direction and visual design across multiple digital platforms. Mentored junior designers and streamlined workflows for faster creative delivery. Contributed as one of two senior art directors to an FWA Site of the Day award-winning campaign. Clients include Brocade, Langham Hotels, Starbucks, Wildlife Reserves, Abbott, Gardens by the Bay.
Skills:   Art Direction • Creative Ideation   •   Digital Marketing   •   User Experience (UX)   •   Visual Communication   •   Typography   •   Layout Design   •   Visual Design   •   Interaction Design   •   Web Design   •   Web Development   •   Jira

Art Director
The Local     |     AUG 2011 - JUL 2013   2 yrs     |     FULL-TIME
Supported the Creative Director and collaborated with a multidisciplinary team to create powerful, concept-driven advertising campaigns from concept to delivery. Supervised creative standards across concept design, mock-ups, client presentations, photography, and final production. Led all digital design work, ensuring consistency across interactive and print outputs. Guided junior art directors, FA artists, and DI artists to maintain craft and production quality. Oversaw colour proofing, pre-press, and vendor coordination for campaign materials. Strengthened the agency’s creative reputation through high-concept, detail-oriented execution. Clients include Robinsons, Shiseido, *Scape, G.O.D, Baskin Robbins, J.P. Morgan, OCBC & AIA.
Skills:   Advertising   •   Art Direction   •   Creative Ideation   •   Visual Communication   •   Visual Design   •   Layout Design • Typography   •   Web Design   •   Photo Shoots

Interactive Designer
Manic Design     |     AUG 2008 - JUL 2011   3 yrs 10 mos     |     FULL-TIME
Focused on designing and developing intuitive, interactive experiences that bridged design and technology. Designed and developed interactive websites and microsites. Picked up Flash Actionscript and jQuery on the job, adapting quickly to new tools. Contributed to branding, packaging, and visual identity projects. Guided junior designers in coding and interaction design principles. Clients include BMW, Landrover, The Body Shop, Cathay, Cheers & Seagate.
Skills:   Interaction Design • Web Design   •   Web Development   •   Branding & Identity   •   Packaging Design   •   Creative Ideation • Layout Design   •   Typography   •   ActionScript   •   Visual Studio Code   •   HTML 5

Web & Graphic Designer
Squareroot     |     JUN 2004 - AUG 2007   3 yrs 3 mos     |     FULL-TIME
Starting ground in the creative industry after graduating in Software Engineering, learning visual design through hands-on work across print and web. Conceptualised, designed, and developed websites, microsites, and EDMs using CSS and table-less layouts. Created publications, marketing materials, and print collateral for local and regional clients. Built a strong foundation in typography, layout, and visual hierarchy through real-world practice. Developed an early appreciation for the intersection of design and technology, shaping a multidisciplinary career. Clients include Microsoft ONLINE, Singapore Airlines, Club21, StarHub, Standard Chartered and Discovery Channel.
Skills:   Graphic Design • Visual Communication   •   Creative Ideation   •   Print Design   •   Web Design   •   Layout Design • Typography   •   Web Development   •   Adobe Photoshop   •   Adobe Illustrator   •   Adobe InDesign   •   Adobe Flash   •   Dreamweaver   •   HTML   •   Cascading Style Sheets (CSS)

Awards

Moonbeam Children’s Book Awards
MAGIC PONY BOOKS     |     OCT 2025
“The Magic Crystal” won a silver medal for Best Writer/Illustrator.

FWA Mobile Site of the Day
Possible Worldwide     |     APR 2016
Wildlife Reserves's "Change Their Fate" won site of the day.

Publications

The Magic Crystal
MAGIC PONY BOOKS     |     MAR 2025     |     VIEW PUBLICATION
A beautifully illustrated, 112-page choose-your-own-adventure children’s book that empowers young readers to become the hero of their own story. The Magic Crystal invites children aged 6–9 to make choices, explore nine whimsical worlds, and uncover eight unique endings — each revealing lessons on courage, empathy, and self-trust. Blending storytelling, art, and design thinking, it transforms reading into a multi-sensory adventure through rhyming narratives, guided reflection points, and downloadable activities. Designed and self-published under Magic Pony Books, the project bridges creativity and education — encouraging children to think critically, make confident decisions, and discover the magic of their own imagination. Winner of the 2025 Moonbeam Children’s Book Award – Silver for Best Writer/Illustrator.