In a Nutshell
Passionate, meticulous and versatile designer with a well-crafted portfolio spanning nearly two
Unique background in Software Engineering and armed with a plethora of tools & experience across
marketing, advertising, branding & packaging,
in both digital & print media.
Loves seeking new knowledge such as learning new tools/processes, keeping with emerging tech or
building things like custom keyboards. Known for being a perfectionist, delivering polished work
right down to the kerning.
Sembcorp Industries | MAY 2018 - MAY
Supported the UX team, collaborated with other departments and business units to create digital
solutions to ease work load in plants all around the world. Built a bot in Slack to help employees
get access to what they need easily and on the go. Learnt After Effects and animated content to
communicate information more effectively. Launched multiple digital tools and was involved in
creating educational portals to guide employees on using these tools.
Possible Worldwide | Nov 2013 - Nov
Started off as senior interactive designer on a single account as a dedicated resource. Impressed
the client with creative ideas and solutions that led to a huge digital transformation. Promoted to
Junior Art Director and to Art Director within half a year. Mentored junior designers and supported
the creative team and collaborated with the UX, development & strategy team to create smarter,
better solutions and campaigns. Constantly improving work efficiency between project management team
and creatives, and pushing boundaries to create awesome work. Won an FWA site of the day award.
The Local |
AUG 2011 - JUL 2013
Supported the creative director and worked closely with a multi-disciplined team of art directors,
copywriters & project managers in creating powerful and effective advertising campaigns from
conceptualisation to execution. Supervised and managed creative standards of projects including
concept design, mock-ups, presentations, photography, and delivery of final creative files for
production & colour proofs. Sole person in charge of all digital aspects of projects in the company
and responsible for guiding the junior art directors, FA artists and DI artists to ensure that every
detail is well crafted.
Manic Design |
AUG 2008 - JUL 2011
Focused primarily on design, development of intuitive and interactive experiences. Responsible for
guiding the junior developers with coding. Coded in Flash Actionscript, HTML, jQuery and CSS. Also
involved in conceptualisation and execution of branding, packaging and identity projects.
Web & Graphic Designer
JUN 2004 - AUG 2007
Starting ground in the creative industry since graduating from Software Engineering. Learnt the
dynamics of being a team player. Conceptualised, designed and developed websites in HTML and CSS.
Also created publications & various print projects.
FWA Mobile Site of the Day