Hello, I’m June. I love creating things.

Experience

Author & Illustrator
Magic Pony Books     |     DEC 2024 - PRESENT    |     SABBATICAL
After 20 years in design — spanning print, digital, branding, packaging, advertising, UX, product, industrial design, including web development — I took a self-funded sabbatical to slow down and rediscover what inspired me to create in the first place. Founded an independent publishing imprint during my sabbatical, transforming a personal creative project into an award-winning publication focused on emotionally intelligent storytelling. Wrote, illustrated, produced, and self-published The Magic Crystal - a 112-page choose-your-own-adventure designed to nurture critical thinking, empathy, and courage in children. Winner of the 2025 Moonbeam Children’s Book Award – Best Writer/Illustrator (Silver). Built brand identity, website, and production workflow from scratch. Designed a custom holographic deluxe hardcover edition, activity sheets, and promotional materials.
Skills:   Storytelling   •   Creative Writing   •   Illustration   •   Design   •   Publishing   •   Sales & Distribution   •   Entrepreneurship   •   Marketing   •   Social Media Marketing   •   User Experience (UX)

Product Design Lead / Brand Systems Designer
Blackᵉ     |     OCT 2023 - DEC 2024   1 yr 3 mos     |     FULL-TIME
Joined early-stage as the founding designer, leading brand, UX, and product systems before formal teams were hired. Played a multidisciplinary, hands-on role in a lean pet-wellness biotech startup, bridging brand, product, and technology from the ground up. Partnered directly with the founder to shape creative direction, user experience, and business strategy. Led the full rebrand of the pet nutrition and microbiome testing business. Defined a scalable brand ecosystem across three sub-brands — Blackfoot, Black Lab, and Black Eco. Redesigned packaging for freeze-dried and microbiome product lines. Designed the pet microbiome reporting system from concept to delivery. Developed a custom GPT workflow to automate report content generation with consistent accuracy, structure, and tone. Authored all UX content across product and brand, establishing templates and tone guidelines for clarity and cohesion. Built and maintained a design system to ensure unified visual and functional standards. Directed food photography and developed cohesive visual systems for digital and print. Established the company’s operational and IT backbone — Google Workspace, documentation systems, claims workflow, and project tracking. Supported early business and product strategy using Lean Startup Canvas, personas, and conceptual models. Contributed to talent acquisition, onboarding, and early process development.
Skills:   Product Design   •   User Experience (UX)   •   Branding & Identity   •   Packaging Design   •   Art Direction   •   Prototyping   •   Visual Design   •   Design Systems   •   Customer Journeys   •   User Research   •   Usability Testing   •   UX Writing   •   Documentation   •   Generative AI   •   Photo Shoots

UX & Product Designer
Transcelestial     |     OCT 2021 - AUG 2023   1 yr 11 mos     |     FULL-TIME
Joined as a versatile designer responsible for UX, UI, research, and product design for next-generation laser communication technology. Operated as the sole designer and brand guardian, owning end-to-end design across product, brand, and marketing touchpoints. Developed a comprehensive design system used company-wide. Designed a web app that streamlined product installation and field maintenance. Created a custom typeface to strengthen brand identity and legibility. Established a digital brand guide and produced cohesive marketing and social collateral. Designed all space project visuals, including a commemorative mission patch. Ventured into industrial design, creating the space optical telescope enclosure. Conducted UX research, prototyping, and usability testing for both software and hardware interfaces. Collaborated with engineers and PMs to align design with complex technical constraints.
Skills:   Product Design   •   User Experience (UX)   •   Visual Design   •   Design Systems   •   UX Research   •   User Interviews   •   Usability Testing   •   Customer Journeys   •   Branding & Identity   •   Industrial Design   •   Digital Marketing   •   Documentation   •   Confluence

Visual Designer
Sembcorp Industries     |     MAY 2018 - MAY 2021   3 yrs 1 mo     |     FULL-TIME
Collaborated with UX and product teams to deliver user-centred digital solutions during the company’s digital transformation initiative. Contributed to visual design, wireframes, and interactive prototypes across enterprise applications. Participated in requirement gathering, user research, and persona creation to inform design direction. Supported feedback and testing cycles to improve usability and adoption. Gained proficiency in Sketch, Axure, and After Effects for interface design and animation. Helped launch multiple digital tools and led employee education sessions to encourage adoption. Advocated for design thinking and helped establish brand and UI standards across teams.
Skills:   User Experience (UX)   •   Visual Design   •   Interaction Design   •   User Research   •   User Personas   •   User Flows   •   Prototyping   •   Wireframing   •   Whiteboarding   •   User Interviews   •   Sketch App   •   Figma   •   Axure RP   •   After Effects

Art Director
Possible Worldwide     |     Nov 2013 - Nov 2017   4 yrs 3 mos     |     FULL-TIME
Promoted twice from senior designer & junior art director within a year for creative innovation and leadership. Developed integrated digital campaigns combining brand storytelling, marketing, and interactive design. Collaborated with UX and strategy teams to align creative direction with campaign goals. Led art direction and visual design across multiple digital platforms. Mentored junior designers and streamlined workflows for faster creative delivery. Contributed as one of two senior art directors to an FWA Site of the Day award-winning campaign. Clients include Brocade, Langham Hotels, Starbucks, Wildlife Reserves, Abbott, Gardens by the Bay.
Skills:   Art Direction • Creative Ideation   •   Digital Marketing   •   User Experience (UX)   •   Visual Communication   •   Typography   •   Layout Design   •   Visual Design   •   Interaction Design   •   Web Design   •   Web Development   •   Jira

Art Director
The Local     |     AUG 2011 - JUL 2013   2 yrs     |     FULL-TIME
Supported the Creative Director and collaborated with a multidisciplinary team to create powerful, concept-driven advertising campaigns from concept to delivery. Supervised creative standards across concept design, mock-ups, client presentations, photography, and final production. Led all digital design work, ensuring consistency across interactive and print outputs. Guided junior art directors, FA artists, and DI artists to maintain craft and production quality. Oversaw colour proofing, pre-press, and vendor coordination for campaign materials. Strengthened the agency’s creative reputation through high-concept, detail-oriented execution. Clients include Robinsons, Shiseido, *Scape, G.O.D, Baskin Robbins, J.P. Morgan, OCBC & AIA.
Skills:   Advertising   •   Art Direction   •   Creative Ideation   •   Visual Communication   •   Visual Design   •   Layout Design • Typography   •   Web Design   •   Photo Shoots

Interactive Designer
Manic Design     |     AUG 2008 - JUL 2011   3 yrs 10 mos     |     FULL-TIME
Focused on designing and developing intuitive, interactive experiences that bridged design and technology. Designed and developed interactive websites and microsites. Picked up Flash Actionscript and jQuery on the job, adapting quickly to new tools. Contributed to branding, packaging, and visual identity projects. Guided junior designers in coding and interaction design principles. Clients include BMW, Landrover, The Body Shop, Cathay, Cheers & Seagate.
Skills:   Interaction Design • Web Design   •   Web Development   •   Branding & Identity   •   Packaging Design   •   Creative Ideation • Layout Design   •   Typography   •   ActionScript   •   Visual Studio Code   •   HTML 5

Web & Graphic Designer
Squareroot     |     JUN 2004 - AUG 2007   3 yrs 3 mos     |     FULL-TIME
Starting ground in the creative industry after graduating in Software Engineering, learning visual design through hands-on work across print and web. Conceptualised, designed, and developed websites, microsites, and EDMs using CSS and table-less layouts. Created publications, marketing materials, and print collateral for local and regional clients. Built a strong foundation in typography, layout, and visual hierarchy through real-world practice. Developed an early appreciation for the intersection of design and technology, shaping a multidisciplinary career. Clients include Microsoft ONLINE, Singapore Airlines, Club21, StarHub, Standard Chartered and Discovery Channel.
Skills:   Graphic Design • Visual Communication   •   Creative Ideation   •   Print Design   •   Web Design   •   Layout Design • Typography   •   Web Development   •   Adobe Photoshop   •   Adobe Illustrator   •   Adobe InDesign   •   Adobe Flash   •   Dreamweaver   •   HTML   •   Cascading Style Sheets (CSS)