To reinforce Starbucks as an inspiring lifestyle brand who works with designers all
around the globe and to drive hype and excitement around Paul & Joe's merchandise on social media.
What We Did
As the line of merchandise is spring related, we landed on the editorial angle of “Spring Into Bloom”
and derived onto two
content pillars – “Spark Something New” & “Celebrate Togetherness”. These showcased the inspiration
behind the collaboration as well as how it celebrates spring. We shot and created the assets from
scratch (and also used my cat as a model).